About us...

Welcome to OTR

where we bring the present to life with non-toxic, beautiful, and sustainable products that enhance your everyday living.

Our story begins with a legacy of craftsmanship and a vision for a better future. For over 30 years, my father had been dealing with textiles and manufacturing in China, honing his expertise in creating high-quality products. During the latter part of his career he began to envision something greater—a shift toward sustainability and a lifestyle business that prioritizes well-being and environmental care.

That’s when he decided to partner with me, his son, sharing my passion for all things soft and luxurious: towels, blankets, and sheets. Together, we embarked on a journey across the globe, from the heart of Asia to the craftsmanship hubs of Europe, in search of the finest materials and techniques to curate a line of products that redefines comfort and quality.

At One Thousand Reasons, we are committed to delivering exceptional towels and linens that are as sustainable as they are beautiful. Every piece in our collection tells a story of careful curation, timeless design, and respect for the environment.

Join us as we transform your daily rituals into moments of pure luxury.

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  • Why Zero-Twist Towels?

    At One Thousand Reasons, we believe your everyday rituals deserve more than just utility; they deserve intention, comfort, and care. That’s why we chose zero-twist cotton for our towels: a material that blends luxury with long-term performance.

  • What Is Zero-Twist Cotton?

    Most traditional towels are made with twisted yarns to make the fibers stronger. But with zero-twist cotton, the fibers are naturally long and strong enough to stand alone. This creates a towel that is softer, fluffier, and more breathable without compromising durability.

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Why It Matters

  • Ultra Soft Feel: Without the tight twist, the towel fibers stay open and airy, creating a plush, cloud-like texture that feels gentle on the skin.
  • Quick Drying: More airflow between fibers means faster drying times, good for the planet, and great for your daily rhythm.
  • Long-Lasting: Despite the softness, zero-twist cotton is incredibly resilient. Your towels keep their shape, feel, and function after every wash.
  • Better Absorption: The open weave soaks up water quickly, wrapping you in comfort the moment you step out of the bath or shower.

Certified Clean & Consciously Crafted

Every towel we make is OEKO-TEX® Standard 100 certified, ensuring it’s free from over 1,000 harmful substances. This means:

  • Safe for sensitive skin
  • No harsh dyes or chemicals
  • Peace of mind for you and your family

Made to Be Used, Loved, and Reused

These are towels you’ll reach for every day, whether it's a morning refresh, a post-workout shower, or a slow evening unwind. Designed for real life, and built to last through it.Because sustainability isn't just in how it's made, it's also in how long it lasts.

Explore Our Collection